About this opportunity

Company: Plummy Games
Location Type: Remote

Location: Anywhere
Type: Full-time

Plummy Games is an award-winning mobile studio driven by creativity, kindness, and a love for crafting joyful interactive experiences. The PLUMMY team lives by the spirit of harmony and a burning desire to bring joyful innovations and enjoyable experiences to our players. Our goal is to provide them with comfort, calmness, and sincere fun!

If you're a skilled UA Manager ready to join our growing team, let's connect! In this role, you'll craft targeted campaigns to attract users to Star Merge, our mobile free-to-play project, driving users' growth and engagement.

Let’s merge your talents with our vision and create something truly magical!

Key responsibilities:

Manage the daily operations of User Acquisition, including setting up, managing, and optimizing ad campaigns across various channels such as Google Ads, AppLovin, etc.
Test new campaign types, networks, markets and creatives to profitably expand our marketing mix
Collaborate with the UA Lead to develop and execute user acquisition strategies that attract high-value players for our mobile game, ensuring alignment with overall business goals
Analyze campaign performance data to optimize ROAS, utilizing tools like AppsFlyer for effective tracking and reporting
Stay up-to-date on industry trends and best practices in UA to drive continuous improvement and innovation within our strategy
Collaborate with our creative, data and product teams to ensure our business goals are achieved

Requirements:

2+ years of hands-on experience in user acquisition for mobile games
Experience running campaigns for IAP-monetized games
Bonus: experience with puzzle games
Familiarity managing multiple mobile ad networks (SANs and video networks)
Proficiency with user acquisition analytics tools (e.g., AppsFlyer)
Strong proficiency in data analysis and crafting comprehensive reports
Solid understanding of best practices and methodologies in user acquisition
Preference will be given to candidates based in or near Estonia
Fluent in English, both spoken and written

Benefits:

Remote-first approach with various collaboration models
Smooth onboarding experience, with full support from our team to help you feel confident from accepting the offer
Work alongside experienced, like-minded professionals with an opportunity for fast professional growth
Competitive salaries, reviewed on a timely basis, or personal achievements and involvement in the project
A standard 5-day workweek, synced with the GMT+3 time zone
20 business days of paid vacation, with the option to take single days off from this amount
Public holidays based on your country of residence
5 sick days per year for health-related needs - no doctor’s note required
If you’re Moldova based, you’ll work from our office and will be covered with full IT Park social benefits and if you’re Estonia based, you’ll get a full employment contract under Estonian law.

To apply:

Submit your portfolio, CV, and cover letter via the Plummy Games Careers or email your materials directly to careers@plummygames.com with the subject line:
Application – UA Manager

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User Acquisition Manager

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