About this opportunity

Company: Homegrown

Location Type: Hybrid
Location: Mumbai, India
Type: Full-time

Salary: Negotiable

Experience: 2-4 years

Homegrown is India's next-generation platform for culture and lifestyle for the creative class. The Homegrown Ecosystem includes a digital media publication and network, a culture-first creative agency and production house, events and experiences, and IPs like Homegrown Festival. Through its digital publication, Homegrown connects with the Indian and South Asian community, serving as the platform for the new Indian identity and emerging creative voices from contemporary culture.

They're seeking a Fashion and Lifestyle Writer to join their editorial team. This is a dynamic, fast-paced workplace with a strong entrepreneurial spirit, where work is deeply rooted in culture and pushes creative and design boundaries across editorial, brand campaigns, films, experiential formats, and festivals.

Key responsibilities:

Write compelling, well-researched, and culturally relevant articles on fashion, lifestyle, design, beauty, and contemporary culture
Develop story ideas that align with Homegrown's editorial voice and resonate with India's creative class
Conduct interviews with designers, artists, brand founders, and cultural tastemakers
Cover fashion weeks, brand launches, exhibitions, pop-ups, and lifestyle events
Produce trend reports, style guides, designer profiles, and brand stories that reflect India's evolving fashion and lifestyle landscape
Write for multiple formats including long-form features, quick reads, social media captions, and newsletter content
Collaborate with editors, photographers, videographers, and designers to create multimedia storytelling experiences
Stay ahead of emerging trends in Indian and global fashion, streetwear, sustainable fashion, and lifestyle movements
Adapt tone and style for different platforms including website, Instagram, and branded content
Meet deadlines consistently while managing multiple stories simultaneously
Contribute to editorial planning and brainstorming sessions with fresh, culturally aware ideas
Engage with Homegrown's community and understand audience interests and behaviors

Requirements:

2-4 years of experience in editorial writing, preferably in fashion, lifestyle, culture, or youth-focused publications
Strong portfolio demonstrating excellent writing across fashion, lifestyle, and cultural topics
Deep understanding of India's contemporary fashion and lifestyle landscape, including emerging designers, independent brands, and streetwear culture
Exceptional command of English with impeccable grammar, style, and storytelling ability
Proven ability to write in Homegrown's voice: culturally aware, youthful, and authentic
Strong research skills and ability to identify relevant trends, stories, and cultural moments
Experience interviewing subjects and translating conversations into compelling narratives
Familiarity with SEO, digital publishing, and social media best practices
Ability to write quickly without compromising quality in a fast-paced newsroom environment
Collaborative mindset with the ability to work across editorial, creative, and brand teams
Cultural curiosity and awareness of youth culture, contemporary design, and the creative industry
Understanding of what drives engagement and resonates with Homegrown's audience
Comfortable working on both editorial content and branded collaborations
Strong organizational skills and ability to juggle multiple deadlines
Passion for storytelling, culture, and amplifying emerging creative voices
Based in or willing to relocate to Mumbai

To apply:

Submit your application with your resume, cover letter, and writing samples to careers@homegrown.co.in with the subject line:

Application – Fashion & Lifestyle Writer (Your Name)

In your application, please include links to published work that demonstrates your expertise in fashion and lifestyle writing. We appreciate all applications but only shortlisted candidates will be contacted for next steps.

auster

auster

Fashion & Lifestyle Writer