About this opportunity

Company: Homegrown

Location Type: Hybrid
Location: Mumbai, India

Type: Full-time

Salary: Negotiable

Experience: 6+ years

Closing Date: Feb 15, 2026

Homegrown is India's next-generation platform for culture and lifestyle for the creative class, with work deeply rooted in culture, pushing creative and design boundaries across editorial, brand campaigns, films, experiential formats, and IPs like Homegrown Festival.

This role involves developing cultural insights and creative strategies that drive brand relevance and youth engagement. The ideal candidate brings deep understanding of contemporary culture, emerging trends, and the ability to translate cultural intelligence into impactful brand strategies.

Key responsibilities:

Develop cultural insights and strategic frameworks for brand campaigns and content initiatives
Research and analyze youth culture trends, social movements, and emerging cultural shifts
Create compelling strategy decks and presentations for clients and internal teams
Collaborate with creative, content, and account teams to inform campaign development
Identify cultural moments and opportunities for brand activation
Provide strategic guidance on brand positioning, messaging, and cultural relevance
Lead strategic planning sessions and workshops
Translate cultural insights into actionable creative briefs
Stay ahead of trends in fashion, music, art, technology, and lifestyle
Build partnerships with cultural tastemakers, communities, and organizations

Requirements:

6+ years of experience in cultural strategy, brand strategy, or creative strategy in an agency or cultural organization
Deep knowledge of youth culture, contemporary arts, music, fashion, and lifestyle trends
Strong research and analytical skills with ability to identify patterns and insights
Excellent written and verbal communication skills
Experience developing strategic frameworks and presentations
Ability to translate cultural intelligence into brand strategy
Strong understanding of social media platforms and digital culture
Collaborative mindset and ability to work across disciplines
Passion for culture, creativity, and social impact
Portfolio demonstrating strategic thinking and cultural fluency

To apply:

Submit your application with your CV, portfolio, and other relevant materials to careers@homegrown.co.in with the subject line:

Application – Creative Studio, Culture & Creative Strategist, (Your Name)

If this role sounds like a strong fit and you’d like to learn more, Homegrown would love to hear from you. Applications will be reviewed on a rolling basis. We appreciate all applications but only shortlisted candidates will be contacted for next steps.

auster

auster

Culture & Creative Strategist