Girls Girls Girls
by Prachee Mashru
Mumbai
Project Description
Girls Girls Girls is an online and offline IP spotlighting women artists, founders & creators—entirely made for women, by women.
Expected Impact
Girls Girls Girls is a by-women-for-women IP designed to foster safety, belonging, and joy for women in India’s cultural landscape. Through events and an evolving digital content platform, it celebrates and elevates women artists, founders, creators, and entrepreneurs. Born from the visible lack of truly women-led spaces in India’s cultural landscape, GIRLS GIRLS GIRLS is a response from our side. Every element - from production to storytelling to partnerships - is intentionally led by women, and we actively platform and collaborate with women-owned brands and businesses. Our goal is to create spaces that are both empowering and fun, where women can connect, create, and thrive - while contributing to a more inclusive, and representative cultural ecosystem in India and beyond.
Applicant Background
I'm the founder of a PR and Creative consultancy called THIS? - We have deep experience in building cultural IPs, community-driven platforms, and large-scale events for leading brands and artists. We’ve conceptualised and produced multi-format experiences across music, lifestyle, and fashion — with an emphasis on storytelling, curation, and cultural impact. Our team brings expertise in creative strategy, content production, event design, partnerships, and PR — all through a lens of authenticity and inclusivity. We've worked with brands across industries namely Pursue Seltzer, Sony Music, Netflix, Believe, Gully Gang, Bacardi and more. Additionally, we’ve already piloted editions of Girls Girls Girls as a successful event series, giving us valuable learnings on building intentional, women-first spaces. This project is a natural next step in scaling that vision.
Resources Needed
- Funding
- Mentorship
- Visibility
Support This Project
Connect with Prachee or learn more about the project or support in making this come to life.