Project Overview
Girls girls girls is a community-first event series by This? that celebrates women through music, conversation, and cultural connection. Curated to feel like your favorite night out with your girls, the event blends soft power with serious energy — featuring femme-led DJ sets, curated panels, cocktails, pop-ups, and more. It’s a space designed for women to feel seen, heard, and hyped, whether you're coming to dance, discover, or just decompress. From glossy soundscapes to real talk on identity, work, and expression, girls girls girls exists at the intersection of fun and feeling — creating moments that are both meaningful and electric. At its heart, it’s for the girls who romanticize their lives, show up for each other, and know the power of community. No gatekeeping, no pressure — just a room full of good people, good music, and good vibes. Come for the energy, stay for the sisterhood.
Expected Impact
Girls girls girls is a by-women-for-women IP designed to foster safety, belonging, and joy for women in India’s cultural landscape. Through events and an evolving digital content platform, it celebrates and elevates women artists, founders, creators, and entrepreneurs. Every element — from production to storytelling to partnerships — is intentionally led by women, and we actively platform and collaborate with women-owned brands and businesses. Our goal is to create spaces that are both empowering and fun — where women can connect, create, and thrive — while contributing to a more inclusive, joyful, and representative cultural ecosystem in India and beyond.
Applicant Background
Prachee Mashru leads This?, a creative consultancy building artists and brands through culture-first PR, content, events, and strategic partnerships.