On nurturing online communities with Robin Nguyen
auster
May 10, 2025
Learning to sit with yourself and be comfortable with silence is essential to being an artist. But while creating can be a solitary task, it doesn’t mean that you have to go through it alone.
Art takes on meaning when it is shared, when it connects with others. That’s where community comes in. A network of people who understand the creative process and share the same struggles, insecurities, and dreams. Now that the internet has become a part of our daily lives, online communities offer a place for creatives to find not only visibility but also a sense of belonging.
In this interview, we sit down with auster’s social media manager, Robin, to discuss how online communities help creatives feel seen, heard, and supported. ⭐
Tell us about your journey as a social media manager. What made you choose this career?
My journey into social media management started with my passion for building meaningful connections and empowering others to express themselves. I used to be insecure about my own self-expression, but over time, I realized the power of online communities in creating real impact and supporting creative growth. I chose this career because it aligns perfectly with my mission to help young creators overcome their insecurities and embrace their unique voices.
What is the most fulfilling part of your job with auster?
The most fulfilling part is seeing how my efforts contribute to a supportive and inspiring community. It’s about creating a space where individuals feel seen, heard, and valued. Helping creatives showcase their work and connect with like-minded people is incredibly rewarding.
How can online communities empower creators beyond just showcasing their work?
Online communities provide a sense of belonging and a platform for collaboration. They offer creators not just visibility but also feedback, inspiration, and genuine connections that can fuel their creative journey. It’s about building relationships and supporting each other’s growth. As online communities become more consumerism-centric, I want to create a space where people can connect authentically, share real value, and build meaningful relationships beyond just transactions.
What shared values do you think unite auster.network followers across different creative fields?
I believe the shared values are authenticity, creativity, and a desire for meaningful connection. auster followers appreciate the power of self-expression and the courage to pursue one’s passion, regardless of the medium.
In your experience, what defines a truly engaged community versus simply having many followers?
An engaged community is built on trust, meaningful interactions, and mutual support. It’s not just about the numbers but about the impact you create. When your audience feels like they are part of something bigger, they become advocates for your brand and vision.
How do you identify your community members’ needs?
Listening is key. I pay attention to the conversations happening within my community, their feedback, and the challenges they share. It’s about being genuinely curious about their stories and finding ways to address their pain points while staying true to my brand’s mission.
How can you balance keeping your creative vision and gaining visibility when you’re up against the algorithm?
It’s a tough balance, but I believe consistency and authenticity are the best strategies. While algorithms can be unpredictable, staying true to your message and building genuine relationships with your audience will always pay off in the long run. It’s also important to diversify your content, engage across multiple platforms, and remain adaptable to new trends without losing your core identity.